|
IX.
To reach a highly
desirable market. |
|
.
Demographic surveys of Web users say they are one of the
highest mass-market profiles available. They are college-educated
(or in college) and earn above-average salaries (or will). It's
no wonder that Wired magazine
does not have a problem getting Lexus and other high-end marketers'
advertising. Even the next generation of Web users are prone
to buying from catalogs and TV.
. |
