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XVI.
To test market
new products
and services. |
|
.
Tied into the Reason Fifteen
is the cost of rolling out a new product. Advertising, advertising,
advertising, public relations, and then, more advertising. Expensive,
expensive, expensive. Once you have a Web presence, you know
what to expect from those seeing your product. They are the least
expensive market for you to reach. They will also let you know
what they think of your product faster, easier, and much less
expensively than any other medium. For the cost of a Web page,
you can have an online focus group tell you where to position
your product(s) and / or service(s) in the marketplace.
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