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XV.
To allow
feedback from
customers. |
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.
You pass out brochures, catalogs, and booklets; but they
don't work! No sales, no calls, no leads, no nothing! What went
wrong? Wrong color, wrong price, wrong market? Keep testing,
the marketing books say, and you'll eventually find out what
went wrong. That's great for those who can afford this approach.
If you don't have the time or money to wait for the answers;
do it through a Web presence. You can get feedback at no extra
cost. An e-mail response form can bee added to any Web page to
get the answers while they're on your customer's mind -- without
the cost (and lack of response) of business reply mail.
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